Web product/ e-commerce manager

Mission: Managing webmarketing operations: generating traffic, increasing turnover, improving conversion rate (affiliate programs, e-mailing campaigns, net linking, partnerships, social media optimization, press rewiews)
Optimization of SEO (META tags), SEM (Google Adwords)
Analysing, reporting and tracking of website’s activity and impact of e-marketing operations (Google analytics, sitemap, websitegrader…)
Content of management systems (CMS) of 2 e-commerce websites
Restructuring of marie claire shop (organisation and specifications for competitive bidding)
Migration of massin publishing on a new platform open source
Co-ordinating the logistic platform (manager of the call center, mailing package...)
- Manager of a trainee on the animation of the websites
- Participation in print promotions (selection of products, briefing of agencies, analysing results...)
- Purchasing: sourcing, canvasing, negociating, buying conditions, following-up on orders invoices...

Mission: Web product manager junior (70%)
- Managing 25 partnerships on-line (study, prospecting, implementation of partnerships)
- Creation of web campaigns to collect opt’in adresses (creation of graphic universes, agency briefings)
- Management, animation and update of 8 websites (editorial content, pushing innovative ideas forward)
- Management and conception of 8 monthly newsletters
- Participation to the marketing on-line strategy (e-CRM, web 2.0, reference position in Google search engine)
- Benchmarking
- Participation to conferences and to professional showrooms

Promotion product manager (30%)
- Creation and making of promotional operations (advertisement, sell leaflets, mailings)
- Conception of agency briefings and graphics
- Due consideration on the 2008’s operations